Eric Schiffer of 99 Cents Only Stores has brought both economic convenience and product quality to shoppers on tighter budgets. Many people find that they need to make changes in their regular buying strategies in the face of difficulties such as a job lay-off. Some find that they need to watch their spending closely when shopping for everyday items such as groceries and household cleaning supplies. Trying one of the many 99 Cents Only Store locations can result in significant savings over a short period of time for many families.
Eric Schiffer opened his first 99 cent store location in Commerce City, California. Due to inventive marketing strategies, it was an immediate success. Opening day included 99-cent televisions for new customers. Help from Schiffer’s friends and family was also instrumental in getting this new business venture off the ground. Everything offered for sale at each location is still 99 cents or less, and many products are surpluses from familiar brand-name inventories.
During a tough recession, more 99 cent stores continue to open for business as more consumers look to them for low prices. These stores also provide much-needed jobs for people living in areas with high rates of unemployment. Store inventories also continue to sell well at a consistent pace in many regions troubled by the current economic recession. Many new customers are first-time buyers who did not previously visit a 99 cent store for their everyday items.
Food and cases of bottled water are among the best selling items at many of these discount stores. Many families find that they can save a great deal on shampoo and hair care products that are quite a bit more expensive at other retailers. Other best-sellers include over the counter medicines such as aspirin and cold medicine. A good number of buyers turn to 99 cent stores for their groceries as average food prices continue to rise. Some savvy buyers soon learn that the best inventories are available at certain times and days due to regular product shipping schedules.
Many of the products offered at 99 Cents Only Stores are made in America. Items like shampoo or canned foods have been resold locally to a store location at a steep discount. Roughly 15% percent of the total products come from overseas. These strategies all help to keep retail prices as low as possible for customers who are trying to spend as little as possible.
