Category Archives: Small Business

Niche marketing is definitely risky. It relies on a very small target market and focuses on very limited products and services. However, a lot of people still find niche specific marketing very profitable. In fact, even bigger companies still employ such a strategy. Here are some of the reasons why niche marketing is a good choice for some. Less competition… Because niche specific marketing focuses on specific or particular services or products, niche marketers address very specific needs. As a [...]


Website design is part science, part art. The science part is in the coding and developing your marketing strategy based on solid fundamentals and strategies that work and get results. For instance, we know from user eye tracking studies, that the hottest part of a website is the top left corner of the page and the bottom right, with lesser hotspots in between in a zigzag fashion from left to right and down. The art part of website design is [...]