Monthly Archives: December 2011

Soft Skill Training – A Must-Have in Today’s Organisation?

Soft Skills Training today is a part of any Management programme across the world because it helps shape one’s personality and thereby plays an important role in his/her professional development. Organisations across the world have realised the importance of Soft Skills as a part of Management Curriculum since good soft skills help maintain long term relationships with customers and thereby facilitate business success. Hence, organisations have started feeling that it is worthwhile to invest in imparting soft skill training to [...]

Not Another Meeting!

Communication is the oil in the engine of any business and yet is it often neglected, careless or squandered – especially in meetings. Few people look forward to business meetings because they are frequently felt to be unproductive and a waste of time. But all too often they are also reluctant to put in the required effort to prepare in advance, be on time and stick to the agenda! You can’t have it both ways If any of the meetings [...]

Direct Mail Marketing Success

A direct mail marketing campaign can be a very effective way to promote your company�s services or products. However, before you go rushing into anything, make sure that you have a good quality mailing list and a tempting offer. The mailing list Having a good quality mailing list that is targeted at your actual customers is incredibly important when carrying out a mail marketing campaign. Therefore it is vitally important that you identify who your customers are so that you [...]

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